Recently completing this project for TRACTION CO.,
a San Francisco-based advertising firm which creates the award-winning
Ads you've seen for APPLE, we were commissioned for the purpose of creating four
commemorative awards pieces, celebrating 10 years of collaboration between the
two companies. The awards were to be presented to APPLE executives at their annual
company awards ceremony. The design concept, to create an award with
the appearance of an industrial mold or "tooling" of an award, to imply
and recognize the hard work of what happens behind the scenes required for
an award-winning, final product.
Our work to produce these awards required 8 months from design to
fabrication/completion, starting with machining an inner core block from solid
aluminum and then laminating, layering a series of chemically engraved,
precision laser cut plates, hand polished surface finishes.
Total costs for design/production: appx. 4k for each award.
Machining the solid aluminum core blocks.
Finished core blocks.
Prepping for the lamination of the laser cut and engraved plates.
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